Day 16/30 – The two most important things in successful marketing
I am going to start off today’s post with a statement that may offend a lot of people – marketing is the only function that brings in business to an organisation. Without marketing, there won’t be an organisation Don’t get me wrong, when I use the term ‘marketing’, I am not referring to the marketing […]
Day 10/30 Why some businesses are willing to operate at places where the rent is way higher
On the surface, there are many downsides to running your business at a place where the rent is sky high. For example, there is a higher startup capital required – If your rent is RM10,000 a month, landlords typically require a 3 months rent advance and a 1 month deposit, on top of that there […]
Day 3/30 – Digital marketing doesn’t work (alone)
Digital marketing works best only when you integrate it into your overall marketing efforts. My unpopular opinion: Digital marketing is and should be a cog in the machine, no matter whether you’re an e-commerce company or a retail outlet. The same applies for every other component in your marketing arsenal – some of them might […]